Tag Archives: How We Think

The Most Trusted Name in Something or Other

A long, long time ago – it was the mid-seventies, when Disco was king and lapels were wide and Jaws met Young Frankenstein in the Towering Inferno and all the rest. It was an odd time to be an English … Continue reading

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Regarding Cognitive Fluency

First, a nod to that inexplicably influential 1959 book The Presentation of Self in Everyday Life – Erving Goffman on the fundamental importance of having an agreed upon definition of the situation in any given social interaction, in order to … Continue reading

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